He was never good at marketing or finance, which was not something he wanted to boast. But as an SEO consultant learned a few important and very interesting things. He also had his blog, so when he learned how to use keywords, he could get to work. He learned from copywriters how to write PR articles, but also how exactly linkbuilding works, so it was not surprising when he had a fourfold attendance in two months than he had begun.
How the PR article works
He wrote his articles happily, and didn't care much for anything else. In that, his work was great. Although he loved and nurted the writing, he was still amused to do it just for joy. He earned one kind of writing, and the other was self-realized. Everything went into the tracks, which was more than just suit him.